Junior User Acquisition Manager

X-FLOW is a mobile game development company established in 2018. We gained recognition after the release of Happy Color, the most popular digital coloring book and one of the most successful ad-driven mobile apps in the world. We take pride in our diverse and talented team and partners, spread across the UK, Cyprus, the Netherlands, and other regions worldwide. 

We are working with the biggest networks in the industry and their teams - Google, Facebook, Unity, Apple Search Ads etc. We combine data, new technologies and creativity to be the leaders on Google Play and App Store!

We are looking for a passionate Junior UA Manager to join a top-performing product - a true leader in its category, supported by a strong and friendly team and deep industry expertise. If you have a keen interest in driving user growth and are eager to expand your skills in UA, this is the perfect opportunity for you to contribute to exciting projects and advance your career.

Responsibilities:

• Manage various user acquisition channels (social media, incentivized networks, video platforms) by helping to create, monitor, and optimize UA campaigns.
• Support the development of strategic initiatives by conducting research and testing different hypotheses under the guidance of senior team members.
• Utilize internal and external reporting and analytics tools to gather data and contribute to data-driven decision-making processes.
• Participate in creative testing processes and help track and analyze competitors’ creatives to stay informed about trends in ad tech and mobile growth.

Requirements:

• About 1 year of experience in user acquisition within the mobile game development industry.
• Basic knowledge of at least one ad platform (e.g., Meta Ads, Google UAC, Applovin, ASA) and a willingness to learn more.
• Understanding of fundamental UA goals and KPIs such as CPI, CPA, ROAS, and LTV.
• A strong desire to grow and develop in user acquisition.
• English proficiency at B2 (upper intermediate) level or higher.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work with a talented and passionate team in a creative and dynamic environment.
• Flexible working hours and remote/office work options.
• Career growth and professional development opportunities.
• A fun and inclusive company culture that celebrates diversity and creativity.

Join us and let’s create great content together!

When you apply for this role, we process your personal data in accordance with our Candidate Privacy Notice (https://xflowgames.com/candidate-privacy-notice).