Veterinary Business Development Representative
Full-time
Location: Remote
ABOUT US
Founded in 1981, Penn Veterinary Supply was created out of the belief that there is a better way to supply veterinarians with products and services. This belief remains at the core of everything we do. We proudly remain a family owned and operated business, free of corporate ownership. This enables us to best meet the needs of our customers on an individual basis without the pressure of answering to shareholders. We strive to set a higher standard of servicing the veterinary profession by focusing on our Power in Partnership model:
- Penn Vet is a Family-Owned Business that values our PEOPLE and yours.
- Our team is dedicated to providing SOLUTIONS for the veterinarians and entire staff at independent, privately held veterinary hospitals.
- We aim to be a true business partner that strives to consistently exceed your SERVICE expectations.
- We select partners who advocate for the importance of the veterinarian's recommendation of PRODUCTS that provide quality, savings, and value.
Penn Vet was founded in Lancaster County, Pennsylvania, and has since grown to open branches in Michigan, Florida, and North Carolina.
ABOUT THE POSITION:
The Business Development Representative is a key driver of the company’s growth strategy, responsible for generating new business, supporting field sales activity, and ensuring a smooth transition of a customer from prospect to active. This role works closely with assigned Territory Managers to schedule in-clinic meetings, while also independently engaging with assigned prospects and customers to create demand, communicate value, and drive purchasing behavior. The primary goal is to consistently acquire new accounts and convert them into loyal, repeat-ordering customers.
Candidate must be able to work a flexible schedule Monday thru Friday.
KEY RESPONSIBILITIES:
Collaboration:
- Partner with assigned Territory Managers to identify and engage with high-potential prospects, schedule clinic meetings, and support sales efforts.
- Share insights and coordinate strategies to maximize conversion from outreach to first order.
Outbound Outreach:
- Independently conduct outbound calls, emails, and digital messaging to assigned prospects and customers to generate interest and uncover purchasing needs.
- Maintain a consistent outreach cadence to build a strong pipeline of engaged prospects and customers.
Communication & Record Management:
- Clearly communicate the company’s value proposition, emphasizing the benefits of ordering directly and the full range of available products and equipment.
- Maintain accurate and complete records of outreach, meetings, onboarding progress, and order activity in the CRM.
- Provide feedback to sales leadership on market trends, customer objections, and opportunities.
Onboarding:
- Lead the onboarding process for new accounts, ensuring a seamless transition from initial contact to first order.
- Guide new customers through ordering processes, key resources, and support channels.
Goal Achievement:
- Achieve assigned goals for new account onboarding, first-order completion, and support consistent ordering habits thereafter.
- Monitor activity levels for newly onboarded accounts; follow up to encourage consistent purchasing and identify upsell opportunities.
KEY PERFORMANCE INDICATORS (KPIs)
- New Account Acquisition: Achieve target number of new ordering accounts per month.
- Outbound Activity: Meet or exceed required daily outreach activity (calls, emails, messages) to assigned prospects and customers.
- Meeting Conversion Rate: Maintain expected rate of converting outreach into scheduled in-clinic meetings.
- First Order Turnaround & Repeat Ordering: Ensure first orders are placed within designated time from initial contact or meeting; driving towards the goaled percentage of new accounts placing follow-up orders within 60 days.
- ERP/CRM Utilization: Maintain accurate, up-to-date CRM records and activity tracking.
- Sales Communication Quality: Deliver clear, persuasive, and brand-aligned communication in every customer interaction.
- Proactive Demand Creation: Demonstrate the ability to uncover customer needs, create urgency, and generate new demand.
- Collaboration Effectiveness: Work seamlessly with Territory Managers to support field sales initiatives and maximize conversion.
- Customer Engagement & Rapport: Build strong relationships that lead to trust, loyalty, and long-term purchasing behavior; measured through client feedback and retention trends.
- Adaptability & Initiative: Take ownership, demonstrate resourcefulness, and adapt to changing priorities and business needs.
QUALIFICATIONS
- Bachelor’s degree in business, Marketing, Communications, or related field (or equivalent experience).
- 2+ years of experience in inside sales, customer onboarding, or business development, preferably in a B2B or healthcare-related environment.
- Proven ability to generate leads, build rapport, and convert prospects into customers.
- Strong communication and persuasion skills, with a customer-first mindset.
- Proficiency with CRM tools and outreach platforms.
- Highly organized, self-motivated, and results driven.
BENEFITS:
- Health, Dental & Vision insurance
- 401(k)
- Life & Disability insurance
- Employee discounts on pet supplies
- Generous paid time off including holiday pay, volunteer day, and floating holiday.
Penn Veterinary Supply is a drug-free workplace. Candidates are required to successfully pass a pre-employment drug screen and background check. Penn Vet is an Equal Employment Opportunity employer that does not discriminate based on race, color, religion, sex, disability, marital status, age, pregnancy, national origin, protected veteran status, ancestry, genetic information, sexual orientation, or any other characteristic protected by applicable federal or state laws.
